“2006 was a great year for Shopper Insights having conducted category studies in Tesco, Asda, Boots and Superdrug and some very interesting on-trade studies, improving the ergonomics of bar design and understanding what POP material works in family pub environments.

We also continued our academic research program, working with Hull University Business School, presenting a paper on ‘mnemonics’ at the ICORIA conference in June 2006. It was amongst several nominated for ‘best paper’.
In 2007 we are introducing eye-tracking and accompanied shops to our in-store research services and will be expanding our association with Store Check Marketing to provide a seamless ‘one-stop’ in-store research and marketing service.

We are very grateful to all our clients for choosing Shopper Insights.”

Rob Barker
Managing Director