Studies start from less than £2,000 per store. This will provide you with a qualitative evaluation of the performance of your brand and category in a retailer’s store. A typical quantitative project costs under £10,000. It includes observation in 1 typical store with 75 -100 interviews. This is exceptionally good value! This is achieved by focusing the research on ‘need to know’ rather than ‘nice to know’ data. The research data required is based on over 10 years of commercial research into shopping behaviour. Shopper Check is a flexible service that can be adapted to meet clients’ objectives. You cannot buy this type of specialist research more cost-effectively.

What types of studies is Shopper Check suitable for?

Typically Shopper Check is used to meet several commercial objectives: For category champions, to evaluate their category performance and advise their retail accounts of any changes required to meet consumers’ shopping needs. For brand owners, to evaluate their brand performance within a category and identify factors that need to be addressed to improve their rate of sale or return on investment. For test marketing - to conduct control and test studies to evaluate the POP effectiveness of new products, new packaging, new merchandising or promotional material within your existing or new distribution channels.

How do you get permission to research in stores?

For observation of shopping behaviour and interviews with shoppers, permission needs to be sought at the retailer’s HQ. Once agreed in principle, Shopper Insights will manage the process with store managers to ensure researchers and CCTV engineers get access to individual stores. For availability and compliance studies, access is normally agreed directly with the store manager.

Does the presence of cameras upset shoppers?

No! Not in the UK. This may culturally differ between international markets. In the UK observation by CCTV is culturally acceptable. However, our engineers will always try to minimise the impact by using miniature cameras placed in discreet or disguised locations.

How long does a typical study take?

A typical evaluation study takes 3 - 4 working weeks from commission to debrief. A control and test study takes 4 weeks if it is a simultaneous study using 1 or more stores and around 6 weeks if it is a continuous study using 1 store.

Which distribution channels have you worked in?

We have researched in multiple grocers - Asda, Tesco, Sainsburys, Safeway; multiple pharmacies such as Boots and Superdrug; independent pharmacy and convenience stores, petrol stations, CTN’s and the on-trade.

Which resources do you have to handle projects?

We have a force of 300 MRS qualified interviewers across the UK.

If you have any questions about Shopper Check™ contact Rob Barker on 01865 341263 or click on Contact Us.