Sales can be lost when shoppers decide not to buy your brand at POP. For major brands this can represent millions of pounds of lost, intended purchases. For niche brands the effect can inhibit both sales and their influence on retailer category merchandising.

The majority of retail factors that influence non-purchasing behaviour are controllable by you - the brand owner!

Incremental sales can be driven by POP insights which focus attention on the retail factors that will convert a higher percentage of shoppers to a sale.

Your eye in the store. Through CCTV observation and interviews with shoppers, Shopper Check identifies the specific retail factors which are inhibiting your brand sales in your retail accounts.

Shopper Check™ is cost effective, in-store research combining POP evaluation, observation of shopping behaviour and in-store interviews. It delivers:

•
 Insights into the retail factors influencing your brand’s rate of sale.
•
 Data to focus your POP spend on the factors which will give the best return on investment.
•
 Recommendations and advice on appropriate POP techniques to protect or increase rate of sale.
•
 Benchmarks to monitor POP effectiveness between retailers and their stores.

Shopper Check is an invaluable tool for category management to develop shopper sensitive POP strategies which benefit both brand and retailer. It can be used in conjunction with Retail Intelligence™ to maximise your in-store profits.

To find more about Shopper Check™ contact Rob Barker on 01865 341263, or click on Contact Us at the top of the page.

“ Use the insights that
Shopper Check
delivers on shopper
recall, disposition,
their behaviour and
attitudes in relation
to:
- Visibility & clarity
- Location & position
- Availability &
compliance
- POP communication

and focus your spend
on the retail factors
which will deliver the
highest return on
investment.”

 
 
Shopper Insights | Shopper Check | Store check | Schema Research